Today I had the great pleasure of undertaking a few hours of Google Adwords training with James from the Outward Bound Trust, a company synonymous with the outdoors and adventure training and team building.

James, together with the rest of his marketing team, had already established a few key campaigns in his Google Adwords account but were not fully aware of the features on offer from the platform, and so came to get some advice on setting up campaigns, ad groups and keyword lists as well as some guidance on where to go next with their strategy. 

James left the training session with some new ideas on implementing campaigns, maximising exposure with ad extensions as well as how to use Google Analytics and Adwords together effectively.